Crafting the Pitch
This is Part 3 in a five-part series titled The Art of the Pitch. Part 1, Four Factors That Make for an Ideal Pitch, can be found here. Part 2, Doing Your Pitch Homework, can be found here. Once you’ve...
View ArticleSending the Pitch
This is Part 4 in a five-part series titled The Art of the Pitch. Part 1, Four Factors That Make for an Ideal Pitch, can be found here. Part 2, Doing Your Pitch Homework, can be found here. Part 3,...
View ArticlePreparing the Source
This is Part 5 in a five-part series titled The Art of the Pitch. Part 1, Four Factors That Make for an Ideal Pitch, can be found here. Part 2, Doing Your Pitch Homework, can be found here. Part 3,...
View ArticleDon’t Forget This One Key Audience When Writing a Press Release
The press release, that tried and true tactic used by companies and PR practitioners for eons, has gone through quite an evolution over the past decade or so. Before the age of the Internet, the press...
View ArticleCreating a Winning Strategic Communications Plan
Simply put, a strategic communications plan is a description of a company’s marketing and communications goals and activities. And it should be treated as an essential document for any company,...
View ArticleAvoid the Branding Echo Chamber
Groupthink, as defined by Merriam-Webster, is “a pattern of thought characterized by self-deception, forced manufacture of consent, and conformity to group values and ethics.” Such conformity to group...
View ArticleLegal Services: Commodity or Brand?
Are your legal services viewed as a commodity or a brand? Law firms are struggling with price pressures from customers and prospects, yet few law firms actively and comprehensively market their...
View ArticleClik here to view.
Law Firm PR Generates New Business
Law firm PR generates new business when PR and content marketing is used to positively change perceptions in the firm’s market. When Gray Plant Mooty, a business law firm with a 100-plus year history...
View ArticleClik here to view.
Launch New Company with B2B PR and Content Marketing
Like many Minneapolis B2B PR firms, Snow Communications uses Google analytics, SEO strategies, and related digital marketing technologies; but we understand that content is everything. We know a good...
View ArticleClik here to view.
Private label and digital marketing
Private label and digital marketing: can they co-exist? The answer is an emphatic yes, as private label and store brands join the fight for the mind and preferences of the Millenniums – AKA “generation...
View Article
